Tips to consider when building a website redesign strategy

A well-designed website can create a lasting impression on your customers and help drive business results and a website redesign can instantly improve results and conversions.

At Shift, we specialize in creating innovative and memorable brand experiences that are based on data and designed to impact. Whether you’re looking for a website redesign to improve performance, increase conversions, or enhance your brand identity, we’ve put together the top 5 tips for your next website redesign.

Define Your Goals and Objectives

Before you begin your website redesign, it’s essential to define your goals and objectives. What do you want to achieve with the redesign? Are you looking to improve website performance, increase website traffic, or generate more leads? Once you’ve identified your goals and objectives, you can create a roadmap for the redesign that aligns with your business objectives.

Analyze Your Current Website

To identify areas of your website that need improvement, it’s important to analyze your current website. Look at your website’s performance metrics, such as bounce rate, page load speed, and conversion rates. Analyze your website’s design, navigation, and content to determine what is working and what isn’t. Use this information to guide your redesign efforts.

Create a User-Centric Design

Website design should be user-centric, meaning that it should prioritize the needs of your users. Your website’s design should be simple, intuitive, and easy to navigate. Use clear and concise language, and make sure your website’s content is easy to read. Create a responsive design that looks great on any device, whether it’s a desktop computer, tablet, or smartphone.

Optimize Your Website for Search Engines

At Shift, we understand the importance of search engine optimization (SEO) in driving website traffic. To optimize your website for search engines, make sure your website’s content is optimized for relevant keywords and phrases. Use descriptive and meaningful page titles and meta descriptions. Optimize your website’s images and videos with alt tags and file names. Make sure your website’s structure is optimized for search engines, with clean URLs and a sitemap.

Test and Iterate

Once you’ve launched your redesigned website, it’s important to test and iterate. Monitor your website’s performance metrics, such as traffic, bounce rate, and conversion rates. Analyze user feedback and make improvements to your website’s design, content, and navigation. Continuously test and iterate your website to ensure it’s meeting your goals and objectives.

A website redesign is an opportunity to improve your online presence and attract more customers to your business. At Shift, we create innovative and memorable brand experiences that drive results. By following these top 5 tips, you can create a website that’s user-centric, optimized for search engines, and designed to meet your business goals and objectives.

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